Overview
Emarsys (now SAP Emarsys) is a cloud-based omnichannel customer engagement platform that helps marketers automate and personalize interactions across email, mobile, social, and the web. It stands out by unifying siloed customer data into a single view, using AI-driven insights to predict shopper behavior, such as churn risk or purchase probability and executing automated, "1-to-1" marketing journeys at scale.
Patchworks provides a customisable iPaaS framework to bridge Centra and Emarsys, turning a lack of pre-built connectors into an advantage by allowing for a fully bespoke, API-led integration tailored to your specific data needs.
CRM/CDP/ESP

