DIRECT‑TO‑CONSUMER COMMERCE

Direct‑to‑Consumer commerce for fashion & lifestyle brands

Build an on-brand shopping experience and serve customers globally with the leading headless ecommerce platform for original fashion and lifestyle brands.

Eton online store with new arrivals of shirts
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Globally scalable

Serve the world from your global store

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Global tool-kit

Global tax calculations, shipping and payment options

Composable commerce architecture

Say goodbye to cookie‑cutter templates and hello to composable APIs.

Product card with an add button

Any CMS

Use any content management system that suits your needs

Tom Wood online store with portraits of a model

Any design

Realize your vision for desktop, mobile devices and beyond

Product grid with one product image and two empty placeholders

Be agile

Try out designs and solutions fast – and iterate quickly

Truly omni

More channels means more sales

Black shorts marked as in store, over striped fabric

Pick up and return in store

Activate your physical store inventory online

Delivery options with a free option selected

Ship from store

Fulfill online orders from your nearest location

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PoS integrated

Connect your PoS into Centra’s clever APIs to automate syncing

Latest technology

Modern software delivered from the cloud

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Sleep well

99.9% uptime guarantee, including peak sale periods

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Always up to date

Continuous automated feature updates

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No maintenance

Let your IT staff focus on other things

Powerful back end

Powerful back end with advanced features

Innovative PIM

Lightweight PIM geared for lifestyle brands

Customer profile with a Choose voucher dropdown

Powerful campaigns

Flexible discounts with rule‑based voucher engine

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Flexible OMS

Your wholesale and ecommerce order management control tower

Believe the hype.

Success stories of fashion & lifestyle brands that switched to Centra

Benefits and features

Brands running on Centra grow faster than the industry average

Focus on scaling internationally, not on maintaining complex architecture. Serve up a flawless, on‑brand commerce experience that attracts new fans, while optimizing conversion.

A/B test with variant A at 28% and variant B at 54%

Rapid development and A/B-testing

  • Storefront decoupled from backend

  • Quickly A/B test different designs

White western boots with a market selector

Advanced segmentation and marketing features

  • Tailor content per market and customer

  • Gain a 360-degree customer view

  • Integrate with leading marketing tools

Sales bar chart held up by a hand

Growth analytics

  • Extensive and flexible reporting

  • GraphQL analytics API

Community & support

Get support from real humans.

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Customer success

Our support team is a phone call away, always ready to help.

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Professional services

For clients who need one‑to‑one services, your success is our mission.

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Centra community

Become a part of our growing community and learn from the best brands in the business with Centra Webtalks, networking opportunities, and more.

The only commerce platform for global fashion & lifestyle brands

Centra is the only Direct‑to‑Consumer platform that's delivered from the cloud, and designed specifically for brands in the fashion & lifestyle sector looking to grow fast, globally.

Wholesale selection of jeans and T-shirts with a Select units button
  • Centra’s simple pricing structure includes operations, continuous updates, bug fixes, maintenance and support.
  • Centra allows you to manage every aspect of your D2C business from one place: inventory, billing, payments, analytics and much more.
  • Centra is delivered as a cloud service, with operations, fortnightly updates and support all included with a 99.9% availability guarantee.
  • With Centra’s centralized and lightweight PIM, you can collect, enrich, update and distribute your product data across all channels automatically.
  • There are over 100 existing integrations with marketing solutions, payment providers, 3PL partners, and PoS, accounting and ERP systems.
  • Centra supports multi‑currency and multi‑language ecommerce services to facilitate your expansion to new markets.

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