Paul Smith’s tech stack transformation

Discover how iconic British brand Paul Smith rebuilt its entire tech stack using Centra and best-in-class partners to simplify operations and support long-term growth.

What’s inside:

• The challenges that led to a full platform overhaul

• The approach that drove 95% sell-through

• A closer look at the partners behind the new tech stack

Featuring: Limesharp, Klaviyo, Ingrid, Storyblok, Harper, Athos Commerce